라이프스타일에 따른 文化觀光客의 市場細分化와 文化觀光選擇行動 分析
Market Segmentation of Cultural Tourists and Cultural Tourism Choice Behavior
This paper examines the cultural tourists markets segmented by life style. and analyzes choice behavior of those tourists. From 800 questionnaires distributed to Seoulite, retrieved were the 715 samples. among which 680 were found usable. The sample were clustered into five segments: showing-off, health-minded, attainment, down-to-earth, and cultural-minded. The culture tourists were found strongly motivated culturally and educationally. obtaining highest effects through learning traditional culture. Authors conclude that, as long as peculiarly traditional and local. the culture would lead to culture-bound tourist" overall satisfaction and their revisit intentions, as well as recommending other parties.
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