호텔 食飮料業場의 顧客關係惠澤의 重要度와 知覺
Importance and Perception of Customer-related Benefits in Hotel Restaurants and Bar Department
In relation to the employees of hotel restaurants and bar employee, this study examines the customer-perceived benefits. Authors investigate the difference of importance and perception in relational benefits across all types of F&B restaurants such as Korean, Chinese, Japanese, Western, and Bar. Three factors of social and psychological benefits, and customization were retained for each of the four relational benefits. Psychological benefits were found the most important one in Korean, Chinese, Japanese, Western restaurant, whereas customization benefits were the most important in bar department. Also the receipt of benefits and their importance were found significantly different across all the types of F&B restaurants.
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