韓國 就航 主要 船空社의 이미지 比較分析
Comparative Analysis of Image of International Carriers flying to Korea
Author analyzes seven airlines that fly to and out of Korea. The survey data were collected from 700 boarding passengers. out of which 377 were used for statistical analysis. Factor analysis and multiple regression method were used to identify the dominant images of each airline. As for domestic lines, Korean Air was revealed having strong image in conveniency in scheduling and frequency in flights while Asiana Airlines showed rather strong appeal in cabin service quality, safety, and on-time operation. Also found were that JAL has strong merit in reputation and timeliness, United Air in freight schedule and reputation and Thai Air in economic airfare. Finally these images were found positively correlated with embarkation preferences.
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