觀光 후 이미지와 滿足度 간의 關聯性
The Relationships between Destination Image and Tourist Satisfaction of Homeward Tourists
This study was conducted to examine the relationships between the destination image and the tourist satisfaction of the homeward tourists. Particularly, it was hypothesized that there was a cause-effect relationships between image and tourist satisfaction and this relationships were differed by the purposes of visits and the past experiences of visitors. A field survey was conducted in Jeju island, Korea and total of 385 data were collected and analyzed. The results showed that there were cause-effect relationships between affective or cognitive image and tourist satisfaction. Also, these relationships were differed by the purposes of visits and the past experiences of visitors.
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