환경친화적인 호텔마케팅 전략개발을 위한 고객인식 - 국내 특1급호텔을 중심으로
Customer's Perceptions for the Development of Eco-friendly Hotel Marketing Strategies: The Case of Deluxe Hotels in Korea
The impact of eco-friendly service factors of hotel to overall customers' satisfaction, willingness of repeat visit and positive word-of-mouth is examined. Author analyzed the differences between control group a and b, while identifying the differences among eco-friendly service factors of hotel according to demographic and purchase behavior characteristics. Writer's suggestions are: ① For eco-friendly customers' satisfaction, willingness of repeat visit and positive word-of-mouth, enhancing of energy saving system(rooms), reuse programs(food & beverage)should be conducted. ② Informative, positive and progressive eco-friendly hotel services' training programs should be identified. ③ Eco-friendly training and environmental improvement for Koreans and Japanese should be continued. ④ Over forties, repeat guests, independently owned businessmen, professionals were more satisfied than those who are not in each case.
- 원문이 없습니다.
- 한국학술정보 : 저널
원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.
NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.
- 이 논문과 함께 출판된 논문 + 더보기