관여도에 따른 강원랜드 카지노이용객 특성비교
Characteristic Differences between Kangwon Land Casino Visitors with Respect to the Level of Involvement
Many researchers have suggested that casino gamblers should not be homogenous in terms of motivation, use patterns, betting patterns, etc. Nonetheless, few studies have investigated the characteristic differences among sub-groups of casino gamblers. This study was conducted to investigate some specific differences (i.e., the illusion of control, the level of problem gambling, and the sought-for benefits) of Kangwon Land Casino visitors based on their involvement profile. A self-administered on-site survey was conducted in the middle of July 2002. A total of 584 valid responses were obtained from the survey. Results of the study revealed that three distinctive clusters are significantly different in terms of points of interest. Both theoretical and practical implications were suggested.
- 원문이 없습니다.
- 한국학술정보 : 저널
원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.
NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.
- 이 논문과 함께 출판된 논문 + 더보기