호텔연회상품과 협력업체간의 관계마케팅 영향요인
Influential Factors of Relationship Marketing in Hotel Banquet
This paper observes the factors affecting sales marketing between hotel banquet goods and its relevant industries. The results of the analyses are as follows: Major factors affecting were found related company and company staffs in order of characteristics of the relations, and satisfaction related company, company staffs, company services were found very effective in engrossment through the process of relations making. Third, confidence, satisfaction, engrossment are recognized as important factors that affect the advancement of business administrations. Finally to increase the confidence, satisfaction level for mutual industries, authors recommend the professionalism and service capability be provided in response to the customers" requirements.
- 원문이 없습니다.
- 한국학술정보 : 저널
원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.
NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.
- 이 논문과 함께 출판된 논문 + 더보기