항공사와 호텔간 관계속성이 지각된 성과에 미치는 영향
Impacts of the Relationship Features between Airline Companies and Hotels on the Perceived Performance
Proposing the impact of features in relationship between them on the perceived performance, this paper examines long-term cooperative relationship between airline companies and hotels. The data of 166 questionnaires were gathered from the employees working in the sales and marketing department at foreign and domestic airline companies together with deluxe hotels in Seoul, Korea. The study shows that, if the company is under creation of profits through a cooperative marketing tool by implementing cooperation milage services, there will be effects of improvement in distributional structure, cost reduction, and increase in sales. Additionally, the results imply that if the company offers a cooperative products like an “airtel” through a cooperative marketing, it may easily procure foreign currency from tourists, and improve their image by enhancing the comfortableness and satisfaction for customers.
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