탐조객의 참여동기와 탐조시설 및 인근 지역환경에 대한 선호도 연구 - 천수만 탐조관광객을 중심으로
Motivations and Preferred Birdwatching Facilities and Settings among Korean Birdwatchers: An Empirical Study on a Sample of Chunsuman Birdwatching Tourists
The purpose of this study was to investigate the motivation among Korean birdwatching tourists to segment these markets based on participants' motivation, and to identify attributal dimensions of preferred birdwatching facilities and settings. Data were collected from 429 participants from Chonsoonman Birdwatching Tour, the most popular birdwatching tours in Korea. A factor analysis delineated four dimensions of motivation related to birdwatching. The results of this study also showed that there are three dimensions of prefered birdwatching facilities and settings. Based on the visitor's motivation to participate in birdwatching, cluster analysis was conducted for market segmentation. The result of the analysis identified three distinctive segments in the Korean birdwatching tourism market; family seekers, multi purpose seekers, and birdwatching seekers. Based on the results of this study, some practical implications were suggested from development and marketing perspectives.
- 한국학술정보 : 저널
원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.
NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.
- 이 논문과 함께 출판된 논문 + 더보기