여행업체와 호텔과의 관계형성요인이 성과에 미치는 영향
The Effect of Relationship-building Factors on Business Performance between Travel Agencies and Hotels
This research investigates the effects of relationship building factors, partner firm"s capabilities, and consumer service quality in travel agency-hotel business partnerships on relational performance. Survey was conducted with 200 samples of travel agencies located in Seoul, Pusan, and Gwangju areas. From the analyses relational characteristics such as exchange intensity, cooperative intention, and communication between travel agency and hotel, and consumer service quality perception of hotel were found affecting positively hotel"s sources of power toward its partner travel agency and trust between them. Also, hotel"s sources of power were found affecting the conflict negatively and the relationship quality positively.
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