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Applied energy v.189, 2017년, pp.623 - 639   SCI SCIE
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

Longitudinal analysis of normative energy use feedback on dormitory occupants

Anderson, Kyle (Department of Civil and Environmental Engineering, University of Michigan, 2350 Hayward St., 2340 G.G. Brown Building, Ann Arbor, MI, United States ) ; Song, Kwonsik (Department of Architecture, Seoul National University, Room 39-425, Gwanak 599, Gwanak-ro, Gwanak-Gu, Seoul 151-742, South Korea ) ; Lee, SangHyun (Department of Civil and Environmental Engineering, University of Michigan, 2350 Hayward St., 2340 G.G. Brown Building, Ann Arbor, MI, United States ) ; Krupka, Erin (School of Information, University of Michigan, 4336 North Quad, Ann Arbor, MI, United States ) ; Lee, Hyunsoo (Department of Architecture, Seoul National University, Room 39-425, Gwanak 599, Gwanak-ro, Gwanak-Gu, Seoul 151-742, South Korea ) ; Park, Moonseo (Department of Architecture, Seoul National University, Room 39-425, Gwanak 599, Gwanak-ro, Gwanak-Gu, Seoul 151-742, South Korea ) ;
  • 초록  

    Abstract Behavior interventions aiming to reduce energy consumption in the built environment are becoming increasingly common. The application of individual feedback and use of social norms have shown promise in the short-term at improving occupant energy use behavior. Yet, the long-term effects, role of messaging duration, and relative effect of normative elements in feedback messages remain less clear. This paper attempts to address these gaps in the literature by conducting and analyzing two yearlong field experiments that test the effect of normative feedback messages on energy consumption in dormitories. The analysis finds that adding normative elements to feedback messages had no effect on energy consumption in the short-term. When examining behavior change conditional on an occupant’s concern for social norms, it was found that individuals with a high concern for social norms positively responded to the normative elements with an estimated treatment effect of −14% (consumed less). Conversely, individuals with a low concern for social norms had the opposite reaction, with an estimated treatment effect of 5%. Further, it was discovered that the duration of messaging positively influenced the long-term durability of behavior change. The long-term effect of behavior change was twice as prevalent in individuals with high concern for social norms. Highlights Two yearlong field experiments for normative feedback messages have been conducted. The normative messaging duration positively influences the durability of behavior change. High norm individuals are positively induced to change their energy use behavior. Low norm individuals are negatively induced to change their energy use behavior.


  • 주제어

    Social norms .   Normative feedback .   Home energy use .   Long-term behavior change .   Durability.  

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