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Appetite v.120, 2018년, pp.145 - 157   SCI SCIE
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

Consumer lay theories on healthy nutrition: A Q methodology application in Germany

Yarar, Nadine (Kiel University, Faculty of Agricultural and Nutritional Sciences, Department A&F Marketing — ); Orth, Ulrich R. (Consumer Psychology, Wilhelm-Seelig-Platz 6/7, 24098 Kiel, Germany );
  • 초록  

    Abstract Food is an important driver of individual health, and an important subject in public policy and health intervention research. Viewpoints on what constitutes healthy nutrition, however, are manifold and highly subjective in nature, suggesting there is no one-size-fits-all behavioral change intervention. This research explores fundamental lay theories regarding healthy nutrition with consumers in Germany. The study aimed at identifying and characterizing distinct groups of consumers based on similarities and differences in the lay theories individuals hold by means of Q methodology. Thirty German consumers ranked a Q set of 63 statements representing a vast spectrum of individual opinions and beliefs on healthy nutrition into a quasi-normal distribution. Factor analysis identified four major lay theories on healthy nutrition: (1) “Healthy is what tastes good, in moderation”, (2) “Healthy nutrition is expensive and inconvenient”, (3) “Healthy is everything that makes me slim and pretty”, and (4) “Only home-made, organic, and vegetarian food is healthy”. Consensus existed among the theories about the question of whom to trust regarding nutritional information and the low relevance of information from official sources. Disagreement existed concerning the overall importance of healthy nutrition in day-to-day lives and whether food healthiness is related to organic or conventional production methods. The findings underscore that specific consumer groups should be engaged separately when intervening in healthy nutrition issues. Implications for public policies and intervention strategies are discussed.


  • 주제어

    Healthy nutrition .   Q methodology .   Lay theories.  

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