Teaching Subtitling at Jordanian Universities: An Untapped Territory
The impact of globalization and the advent of satellite channels and digital technology have played an instrumental role in changing the audiovisual translation scene in Jordan. During the last two decades, the subtitling industry has flourished at an exponential rate as manifested in the number of institutions engaged in this form of translation, the quantity of multimodal texts commissioned for translation and the widening remit of translation activities conducted under the rubric of subtitling. The marked development in the subtitling industry, however, has not received adequate support from the academic institutions in the country. Departments that award undergraduate degrees in translation rarely teach courses in subtitling, and research conducted on the pedagogy of this kind of translation is almost nonexistent. This paper argues that courses in subtitling should be incorporated in the translation studies curricula offered at Jordanian universities not because these courses are an embellishment but because the benefits accrued from teaching this mode of translation are multifaceted. The paper highlights these benefits and examines whether the feedback from students exposed to subtitling activities reflects the importance of integrating this mode of audiovisual translation in BA translation programs offered at Jordanian universities.
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