본문 바로가기
HOME> 논문 > 논문 검색상세

논문 상세정보

A qualitative exploration of day spa therapists' work motivations and job satisfaction

Suttikun, Chompoonut (Department of Hospitality and Event Management, Faculty of Business Administration and Accountancy, Khon Kaen University, Khon Kaen, 40002, Thailand ) ; Chang, Hyo Jung (Department of Hospitality and Retail Management, College of Human Sciences, Texas Tech University, Lubbock, TX 79409, USA ) ; Bicksler, Hamilton (International College, Khon Kaen University, Khon Kaen, 40002, Thailand ) ;
  • 초록  

    Abstract The spa industry has been growing rapidly in Thailand since the 1990s (Hirankitti, Mechinda, & Manjing, 2009). Being that employee productivity is a primary factor driving the success of a business, it is important to understand how employees are motivated, engaged, and retained at the work place. Therefore, the goal of this research study is to explore attitudes and levels of job satisfaction among Thai spa therapists working at day spas. An in-depth interview process was used as the primary qualitative research method for this study. Fifteen interviews were given and from a thematic analysis of the data, five themes emerged. These themes included strong open relationships in the workplace , tangible benefits, deeply rewarding career beyond financial benefits , involvement in day spa development process , and job perception conflict . Spa therapists' internal fulfillment was generated through good relationships with spa operators, co-workers, and customers as well as through involvement in the decision making process. Expectancy theory provides a model that helps explain the results of this study. Through a continuous motivation-effort-reward cycle, employees develop feelings of being satisfied with their jobs. Therefore, it is important for spa employers to be aware of the needs of their employees and to create opportunities for employees to successfully meet those needs in order to increase job satisfaction and work performance.


  • 주제어

    Expectancy theory .   Day spa therapists .   Work motivations .   Job satisfaction .   Thailand .   Qualitative research.  

 활용도 분석

  • 상세보기

    amChart 영역
  • 원문보기

    amChart 영역

원문보기

무료다운로드
  • 원문이 없습니다.

유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.

원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.

NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.

이 논문과 함께 출판된 논문 + 더보기