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권호별목차 / 소장처보기

H : 소장처정보

T : 목차정보

한국의류학회지 = Journal of the Korean Society of Clothin... 16건

  1. [국내논문]   조각보의 선분할과 황금비 및 금강비례 비교 연구  

    이정수 (동덕여자대학교 패션학과 ) , 송명견 (동덕여자대학교 패션학과)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 167 - 178 , 2008 , 1225-1151 ,

    초록

    Despite the fact that chogakpos are part of our wonderful Kyubang(the women's quarters in the Chosun Dynasty) culture with their own unique beauty and artistic values, there has been no scientific and objective proof of their aesthetic values. Once they are proved for their beauty through scientific analysis, they will be recognized worldwide along with our unique culture. The methodology included a review of related literature and theses along with magazines, periodicals, and Internet books. The analysis of lines parting, the dimensions of chogakpos were carried out over 108 pieces introduced in Old Pojagis by Heo Dong-hwa. As for line parting, the dimensions of chogakpos were measured to see if the golden and Geumgang ratio could be applied and to discover their unique partition ratio. As a result, there was the presence of the golden ratio applied to them with the golden curves from golden triangles and rectangles also found therein. The Yeoijumunbo confirmed that there was the golden ratio between the radius of a circle and a side of a regular decagon inscribed in the circle. The common line ratio among the squares, isosceles triangles, wanes, and overlapping rectangles was around 1:1.31, which means that there was a unique line ratio in the traditional chogakpos. Furthermore, the ratio of 1:1.31 was close to the Geumgang ratio commonly used in the traditional buildings of Korea.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

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  2. [국내논문]   유행선도력에 따른 대행 인터넷 쇼핑몰의 패션제품 구매행동   피인용횟수: 9

    송명화 (건국대학교 의류학과 ) , 황진숙 (건국대학교 의류학과)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 179 - 189 , 2008 , 1225-1151 ,

    초록

    The purposes of this study were to segment surrogate internet shopping mall consumers by fashion leadership and to find the differences among the segmented groups in regard to surrogate internet shopping perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. The subjects of this study were female consumers who were users of surrogate internet shopping malls. The data were collected during October, 2005. The respondents returned the questionnaires and 283 questionnaires were finally used in the data analysis. The statistical analyses used for the study were factor analysis, ANOVA, Duncan test, and $X^2$ -test. The results showed that consumers were segmented by four groups: fashion dual leaders, fashion leaders, fashion followers, and fashion laggards. These segmented groups were significantly different in regard to surrogate internet shopping mall perceived risks, selection criteria, dissatisfactions with surrogate shopping malls, and other purchase behavior. Generally, fashion dual leaders had less perceived risks, considered diverse selection criteria important, and were less dissatisfied with surrogate shopping malls. Also, the fashion dual leaders had a higher purchase frequency and paid a higher price on surrogate internet shopping malls.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  3. [국내논문]   국내 및 해외 유명 잡화 브랜드의 선호도와 성과에 대한 연구   피인용횟수: 3

    박혜선 (배재대학교 의류패션학과)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 190 - 200 , 2008 , 1225-1151 ,

    초록

    The purposes of this study were to identify brand equity factors influencing brand preference and to investigate the effects of preference and other factors on brand performance of domestic and imported fashion accessary(handbag, shoes, purse, etc.) brands. A total of 300 women aged between 20 and 49 years were surveyed during the month of September, 2006, on 2 domestic brands and 2 imported brands that were well-known to consumers. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$ , etc., using the SPSS 10.0. The result of research showed: 1) Four factors of brand equity were identified: quality, awareness, image, and trust. 2) Quality, awareness, price acceptability, distribution proximity, and brand performance of the domestic brands were higher than those of the imported brands. But brand preference of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by quality, awareness, image, and trust. And brand performance of the domestic brands was affected by appropriateness, brand preference, and distribution proximity. 4) Brand preference of the imported brands was affected by image, quality, awareness, and trust. And brand performance of the imported brands was affected by price acceptability, appropriateness, and distribution proximity.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  4. [국내논문]   의류제품 구매 시 고려점포군 형성에 영향을 미치는 소비자 특성 연구   피인용횟수: 1

    김한나 (서울대학교 생활과학연구소 ) , 이은영 (서울대학교 생활과학연구소)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 201 - 211 , 2008 , 1225-1151 ,

    초록

    The purpose of this study was to clarify the concept of consideration set of stores and to contribute to the prediction of consumers' store behavior by finding out which consumer characteristics affect the formation of consideration set of stores. The data were collected from 553 female consumers. Factor analysis, K-cluster analysis, and ANOVA were used for data analysis. The results of this study were as follows: First, the respondents were classified into seven groups based on the number of stores and store types they considered. Second, there were significant differences among groups in consumer characteristics such as knowledge, motivation, and solubility; especially, the differences were related to the number of considering store rather than the types of considering store. In other words, the more involvement in clothing and the more experience and knowledge about apparel purchases a consumer had, the more stores the consumer considered. This study is meaningful in that it provides a systematic organization of the concept of consideration set of stores.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  5. [국내논문]   생활한복형 하절교복의 동작기능성  

    유정자 (충북대학교 패션디자인정보학과 ) , 권수애 (충북대학교 패션디자인정보학과)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 212 - 222 , 2008 , 1225-1151 ,

    초록

    This study investigated the clothing easiness of movement when wearing casual Hanbok(Saenghwal Hanbok), as a high school student uniform, and produced some recommendations for improving the Hanbok. Casual summer-uniform Hanbok produced from different types of materials were produced for this study. They were P/R, P100, P/C, and P/R/S for the blouses, with P/W, P100, P/R, and P/W/F for the skirts. Their clothing easiness of movement were then tested at $25{\pm}1^{\circ}C$ and $50{\pm}10%$ R. H. The results were as follows: The easiness of movement for casual Hanbok was marked as $3.7l({\pm}1.03)$ on average which is higher than those of other garments, so it can be presumed that the easiness of movement for the tested clothes was quite good. The easiness of movement was lower, however, when students had their arms up front, right arms upright, arms crossed on the cheats, and bent forward whereas they were more comfortable when standing straight and sitting on a chair at 90 degrees. In terms of easiness of movement, the following ranking was revealed: waist, bust, shoulder, back, armhole, and upper arm. The easiness of movement for casual Hanbok skirts was quite good, and on average marked around $4.26({\pm}.77)$ . Standing straight was the most comfortable position, when they bend forward 45 degree and 90 degree were the most uncomfortable positions. The buttocks area was also more comfortable than the waist area for casual Hanbok skirts.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  6. [국내논문]   문화마케팅을 통한 패션업체의 브랜드 이미지 관리에 관한 연구 -패션브랜드와 문화예술 이미지 부합도를 중심으로-   피인용횟수: 2

    황선진 (성균관대학교 생활과학대학 의상학과 ) , 이윤경 (한국문화관광연구원 문화산업정책연구실)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 223 - 234 , 2008 , 1225-1151 ,

    초록

    This Study is designed to identify the appropriate fields of culture and art supporting activities in fashion business and to propose an effective culture and art strategy on establishment of positive fashion brand attitude. Subjects of this study were 242 young male and female consumers interested in fashion and culture marketing activities. Data were analyzed by using SPSS 12.0 with Independent-Sample T-Test, ANOVA, Duncan test. Also, we suggested the FBFit(Fashion Brand-Mecenat Fit) model by using Prefmap3. The results are as follows: First, it was revealed that culture art marketing activities such as a film, a popular music, a musical of the art and culture fields were important for maintaining the positive fashion brand image. Second, the consumer with recognition of culture and art supporting activities had a positive attitude on culture and art marketing of fashion brand. Third, FBFit model was revealed that there was a significant difference an appropriate culture and art fields for each fashion brand image. Therefore, each fashion brand has to select appropriate fields of culture and art marketing activities by considering their fashion brand image with a long term perspective.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  7. [국내논문]   한방화장품 추구혜택이 브랜드 선택에 미치는 영향   피인용횟수: 2

    이승민 (한국폴리텍 섬유패션대학 패션마케팅과)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 235 - 246 , 2008 , 1225-1151 ,

    초록

    The aims of this study were to identify benefits sought for herbal cosmetics and its significance in influencing consumers' attitude and brand choice. A questionnaire was distributed to 900 women between 20 and 50 years old who had purchased herbal cosmetics from Nov. 6, 2006 to Dec. 15, 2006. SPSS 12.0 package was used for data analysis. Factor analysis, $X^2$ -test, frequency, percentage, multiple regression analysis were utilized. The results were as follows: 1. The benefits that consumer was seeking from herbal cosmetics could be classified into 9 dimensions; special function, brand, nutritional reinforcement, economy, scarcity, feeling, fragrance, fashion and skin fitness. 2. All of the above benefits sought except economy and fashion had positive impact on consumers' attitude of herbal cosmetics. 3. There was a correlation between types of benefits sought by consumers and their brand selection.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  8. [국내논문]   쇼핑가치와 상표제휴가 인터넷 쇼핑업체의 PB의류제품 구매행동에 미치는 영향   피인용횟수: 3

    황선진 (성균관대학교 의상학과 ) , 김희정 ((주)LG패션 닥스 사업부)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 247 - 258 , 2008 , 1225-1151 ,

    초록

    The purposes of this study were to investigate influences of consumer's shopping value, brand alliances and apparel product involvement on purchasing behavior. The subjects of 172 hedonic shopping value and 208 utilitarian shopping value were chosen to participated for data collection. The data was analyzed by factor analysis, cluster analysis, and ANOVA. The main results of study were summarized as follows: 1. When an Internet Private Brand(PB) did not form brand alliance with a National brand(NB), utilitarian shopping value consumers did not differ in preference irrespective of whether product involvement was high or not. However, when the PB formed brand alliance with well-known NB, they showed higher preference for the high involvement apparel product than the low involvement product. 2. When an Internet PB did not form brand alliance with well-known NB, the utilitarian shopping value consumers' word-of-mouth intention did not differ between the high involvement apparel product and low involvement apparel product. 3. It was revealed that when an Internet PB did not form brand alliance, the utilitarian shopping value consumers showed higher intention to purchase than that of the low involvement product.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  9. [국내논문]   의류전자상거래 환경에서 고객화 유형이 관계품질에 미치는 영향   피인용횟수: 1

    이지현 (서울대학교 의류학과/생활과학연구소 ) , 이유리 (서울대학교 의류학과/생활과학연구소)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 259 - 270 , 2008 , 1225-1151 ,

    초록

    The convenience and flexibility due to the spread of Internet allowed consumers to easily participate in marketing activity. Consumers want to participate in designing, manufacturing, delivering of products and service by expressing their opinions to the companies because they want to buy customized goods where their requirements are incorporated. We can expect that, through this interactive process of customization between consumers and companies, strong relationship quality may be built as a result of the interaction. The main purpose of this study is to examine the influence of consumer perception of customization on relationship quality in the e-business context. To accomplish this purpose, I reviewed the concept of customization, identified the perceptive factors of customization in e-business context (i.e., perception of participation level, assessment of flexibility), and examined the type of customization. Whether customization type generates varying degrees of perception of customization and relationship quality is revealed. As a result, collaborative product/service customization generated the highest relationship quality. Assembled product customization that was built based only on predicted consumer needs without any interaction between consumer and company showed a low level of relationship quality. And this type had no significant difference from standardized products. In short, there is a strong need for e-business companies to interact with consumers to improve relationship quality.

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    회원님의 원문열람 권한에 따라 열람이 불가능 할 수 있으며 권한이 없는 경우 해당 사이트의 정책에 따라 회원가입 및 유료구매가 필요할 수 있습니다.이동하는 사이트에서의 모든 정보이용은 NDSL과 무관합니다.

    NDSL에서는 해당 원문을 복사서비스하고 있습니다. 아래의 원문복사신청 또는 장바구니담기를 통하여 원문복사서비스 이용이 가능합니다.

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  10. [국내논문]   부츠 컷(Boots-cut) 청바지 착용실태 및 맞음새에 관한 연구 -20~30대 성인 여성을 중심으로-   피인용횟수: 3

    최진 (전남대학교 의류학과 ) , 도월희 (전남대학교 의류학과)
    한국의류학회지 = Journal of the Korean Society of Clothing and Textiles v.32 no.2 ,pp. 271 - 283 , 2008 , 1225-1151 ,

    초록

    The purpose of this study is to provide information on how to improving wearing sensation and fit of boots-cut jean through analysis of the actual wearing conditions and dissatisfaction. In order to compile the information about dissatisfaction with the appropriateness of the fit of boots-cut jean, a questionnaire was administered to 150 females(between the ages of 20 and 39) living in Gwang-ju, analyzed using the SPSS WIN 12.0 program. Also, 6 blue jean manufactures were investigated, the study method was a interview about company present status, sizing system and pattern of boots-cut jean. The result of this study were as follow: 1. In wearing conditions, the 20's(51.6%) to 30's(69.1%) is found the best preferred jean is boots-cut style. The reason why consumers prefer boots-cut jeans with wearing fit does to seem charming bodyline of the adult female. 2. Body type groups by drop was classified with the usual waist, the thick waist, the thin waist. The differences among age groups, body type and so on were compared using the chi-square test. Dissatisfaction of the fit of the thick waist and the thin waist was higher than the usual waist. 3. Research on the production sizing system of 6 blue jean brands showed the total sizing system of each manufacture were $3{\sim}9$ , they were reflected the sizing system of the korean Industrial Standards(KS K 0051). Therefore, it is considered necessary for boots-cut jeans pattern and sizing system for Korean consumer's body shape.

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